Disnformation as Business: Business Models of the Czech and Polish Disinformation Scene

The Prague Security Studies Institute (PSSI) has analyzed the financial background of disinformation since 2020. Research on disinformation usually focuses on its content, but often over-looks the financial aspects and the variety of motivations behind the spread of disinformation. Knowledge concerning these aspects is crucial for employing effective tools for countering disinformation and building a healthy information space with resilient audiences. The present research demonstrates that disinformation can be a financially profitable business and defunding should be explored as a counter-strategy to malign information activities.

The project was implemented in partnership with the Visegrad Insight, Res Publica Foundation, and supported by the Czech-Polish Forum program of the Ministry of Foreign Affairs of the Czech Republic.