Disinformation and Brand Safety

Most private companies are not aware of the role advertising revenue plays in the continuing activity of websites spreading disinformation. Moreover, many brands advertise their products on disinformation sites through programmatic purchases and online auctions without knowing about it or being aware that they can influence where their advertising appears in the online space. Therefore, Kristína Šefčíková (PSSI), Alena Zikmundová (NELEŽ), Roman Číhalík (Fair Advertising) have been organizing seminars for private companies.

The goal of the seminars was to educate the private sector about this issue and how to prevent disinformation from damaging their brand, with the overarching effort to make non-advertising on such websites an ethical standard of business.