New Study on Ways to Tackle Online Advertisement on Platforms Spreading Disinformation


15 Dec 2020/Jonáš Syrovátka, Alena Zikmundová, Šimon Pinkas, Vanessa Maderová

In a previous study PSSI researchers outlined how disinformation works as a lucrative business for various media platforms. One of their most significant sources of revenue is online advertisement. Fortunately, PR agencies and private companies are increasingly aware of this problem.

In their most recent study, PSSI researchers map the attitudes of relevant stakeholders towards the issue of online advertisement on websites spreading disinformation, and suggest the next steps in this area. Read the resulting study (in Czech and English), or summary of findings (in Czech and English) here.