Strategic communication: A comparison of Czech and Polish perspectives

The decline of traditional media and expansion of social networks has changed the shape of the information environment and motivated states to apply new approaches to communication. Effective, coordinated and clear communication of state strategic priorities is one of the main instruments for building trust between citizens and states institutions. This capacity is currently underdeveloped in countries of Central Europe. Therefore, this project is focused on an evaluation of communication capabilities of Czech and Polish institutions, and will result in drafting practical recommendations that might help to improve them. The project will present a case study of the current state communication campaign “WeAreNATO” related to the anniversary of NATO accession.

Dates of implementation: August – December 2019

This project is supported by the Czech-Polish Forum at the Ministry of Foreign Affairs of the Czech Republic and will be implemented in cooperation with the Center for Propaganda and Disinformation Analysis Foundation (CAPD).